Privacy Policy

Last updated: 20 October 2025

The quick version

At Toot Fairy Tales, we take your privacy seriously. We only collect what we need to run our shop, reply to your messages, and send the occasional newsletter if you’ve asked for it.

We promise: NO SPAM, ever — only interesting things worth reading.

We use Wix’s extra security features to help keep your data safe and encrypted at all times.

1. Who we are

This website www.tootfairytales.co.uk is run by Cherrybom, a sole trader based in the United Kingdom.
Email: Lucy@cherrybom.co.uk

For data protection purposes, Cherrybom is the data controller of your personal information under the UK GDPR and Data Protection Act 2018.

2. Information we collect

We may collect and process:

Contact details (name, email address, and message) when you use our contact form.
Newsletter details (name and email) when you subscribe.
Order information (name, billing/shipping address, email, and payment details) when you make a purchase.
Website use data (IP address, browser type, pages visited) through cookies and analytics tools.

We do not collect or store any sensitive personal information.

3. How we use your information

We use your personal data to:

Respond to messages and enquiries.
Send newsletters or updates if you’ve subscribed (and you can unsubscribe any time).
Process and deliver your orders.
Maintain our business records and meet legal requirements.
Improve website performance and user experience.

We only use your information when we have a lawful basis, such as your consent, the performance of a contract, or our legitimate business interests.

4. Sharing your information

We only share information when necessary to run the website or complete your order, for example with:

Wix, our secure website and shop provider.
Payment processors (such as Wix Payments, PayPal, or Stripe).
Delivery partners (such as Royal Mail or couriers).
Email marketing tools within Wix for sending newsletters.

These companies are bound by data protection law and only use your data to provide their services.
We will never sell, rent, or trade your information.

5. Security

Your data’s safety matters.
We’ve subscribed to Wix’s extra security package, which includes enhanced encryption, advanced threat monitoring, and secure hosting to protect all information shared through the website.
All payments are handled via encrypted connections, and we regularly review security measures.

6. Cookies and analytics -

Our site uses cookies to make it work smoothly and to understand how visitors use it. You can adjust your browser settings to refuse cookies or to notify you when they’re being used. Some parts of the site may not work properly if cookies are disabled.

7. Data retention

We keep your personal information only for as long as needed:

Order and transaction details: up to six years (for tax and legal purposes).
Newsletter sign-ups: until you unsubscribe.
Contact form messages: for up to 12 months unless a longer record is needed for customer service.

8. Your rights

You have the right to:

Access the data we hold about you.
Ask us to correct or delete it.
Withdraw your consent at any time (for instance, by unsubscribing).
Object to or restrict certain types of processing.
Complain to the Information Commissioner’s Office (ICO) if you’re unhappy (www.ico.org.uk).

To exercise any of these rights, email us at: lucy@tootfairytales.com

9. Updates

This policy may be updated occasionally to reflect changes in how we operate or to stay compliant with the law. The latest version will always appear on this page.

Contact:
If you have any questions about your data, please get in touch at:
lucy@tootfairytales.com